What a great week at CRMC! I had the opportunity to join Baesman Group on stage to discuss how Hibbett is using customer data and personalization to drive loyalty and create more meaningful customer experiences. One of the biggest highlights of the event was connecting with so many talented leaders across retail and CRM. Every conversation brought new ideas and valuable insights! It was also great spending time with some of our partners and building new connections across the industry.

Inspired by the stories, successes, and innovative ideas shared by so many brands this week at CRMC I’m leaving with new ideas, a fresh perspective on emerging technologies, and gratitude for the opportunity to share the Opry 100 story and lessons learned along the way.

My co-workers and I had a great time connecting and meeting new vendors and industry peers during the week. We love the Texas location!

CRMC had great content…really, really great content. I loved that brands shared specific and actionable information. It wasn't just figure heads speaking about programs, it was the people that were involved in the work sharing results and learnings. The quality of the Q&A supports this. People asked real questions and didn't use it as a moment to hear themselves speak.

CRMC delivered where it counts—real use cases, thought-provoking ideas, networking, and a relevant mix of suppliers and sponsors, making it a great return on time invested (ROTI). Everything was well planned and organized and allowed me to structure my schedule to learn, connect with peers and vendors and enjoy the events at the end of the day. I’ve been attending CRMC for over 15 years in Chicago, skeptical of the move to Frisco, but you’ve made me a believer that change can be good. Looking forward to seeing Y’all in Frisco the next couple years.

I had a great experience at CRMC and appreciated the opportunity to present. Since the conference I have had multiple follow-up conversations with fellow marketers who saw my presentation and have reached out to me to connect, discuss potential partnerships, or just talk about subscription loyalty—which was nice to see that type of reaction. Thank you for everything!

Thank you for such an incredible conference. I truly enjoyed the experience and had the opportunity to make so many meaningful connections. I left with several actionable ideas and valuable insights from both the sessions and conversations with other brand leaders. It was my first time, and I'll definitely be back!

If there's one conference I wouldn't want to miss, it's the CRMC! Every year, I leave inspired by fresh ideas, valuable insights into the future of marketing and evolving consumer behavior, and practical takeaways our team can put into action. The energy and collaborative atmosphere make the experience truly exceptional. One of my favorite things is bringing different team members each year to share in that inspiration. CRMC consistently delivers value long after the conference ends!

This was my third CRMC, and the most valuable takeaway was the opportunity to make great industry connections and network with colleagues from other brands in roles similar to mine.

CRMC connects you with great people, great brands and fresh thinking that sparks ideas you can bring back to your own loyalty program.

The CRMC Team did an amazing job. Pause and celebrate that. The months of work paid off creating a virtually seamless experience for attendees and the change of venue happened successfully. My prediction is next year will be even bigger. Well Done…Congratulations!

I had an incredible experience speaking at CRMC last week with Shamba Schmidt CLMP from Epsilon about how Torrid uses data to power our loyalty program. Grateful to the CRMC team for putting together such a great event, and thank you to everyone who joined our session. Excited for what’s ahead as we continue building a program that deepens Torrid’s relationship with our customers.

AI is all around us; that's why it's so important to maintain the human connection between you and your customers. It's not always about discounts and promotions but celebrating and recognizing the human moments and achievements between one another. And that's exactly what we did this week in Frisco, TX! Another CRMC in the books thanks to Devon Wylie and her squad. Thanks for having us and can't wait to be back next year.

CRMC is my favorite conference. I always come away feeling inspired and re-energized!