sponsors
Optimove is the first Customer-Led Marketing Platform. Its CRM marketing solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including Staples, SodaStream, Blain's Farm & Fleet and others across sports, gaming, retail, telecommunications, and financial services. For more information go to optimove.com.
The lifecycle marketers dream is to send every customer the right message about the right product, with the right incentive, at the right time of day and day of the week to maximize success with each individual customer. No matter how brilliant or creative a campaign seems on paper, the only way to know if an idea works is to try it out with customers.
Traditionally, marketers have tried to personalize with A/B testing. But A/B testing is slow, doesn’t scale, and doesn’t adapt as the market changes. If marketers adopt the “winning” option from an A/B test, they are letting the majority rule. In an election, getting 51% of the vote means you win. In a marketing campaign, engaging 51% of your customers is probably a losing strategy – 49% of your customers aren’t getting what they want.
OfferFit radically accelerates experimentation for lifecycle marketers, leveraging all of a marketer's first-party data on existing identified customers to make the best 1:1 decision for each individual. OfferFit allows marketers to effortlessly create hundreds of content variants with generative AI, and then test content, channels, offers, incentives, and frequency of send at the 1:1 customer level.
Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com
Based in Palo Alto, CA, Loyalty Juggernaut (LJI) provides the industry’s first patented cloud-native platform for loyalty programs and customer engagement. Our clientele includes retail leaders and innovators such as Majid Al Futaim, Shoppers Stop, FEMSA, Cenomi Group, and CMR. LJI’s award-winning platform, GRAVTY®, stands as the world's only loyalty technology platform holding US patents for three essential capabilities crucial for the next generation of loyalty programs. These include multi-dimensional, 1st-party customer data tracking to drive greater insight and intimacy in this age of "cookie-less" consumers; the use of AI in loyalty and personalization to achieve "mass individualization" at scale; and a "no code" visual rules and drag-and-drop interface for a swift transition from program concept to execution in minutes, significantly reducing the need for extensive IT involvement or consultant expertise.
As a cloud-native technology, GRAVTY® offers pre-built integrations to allow you to get up and running faster and adapt to continual changes in your IT and Martech stacks. It is also ISO27001, SOC 1, and SOC 2 compliant, ensuring the protection of your customer data.
Come see why the world's best and most innovative loyalty programs have chosen LJI’s GRAVTY® as their next-generation loyalty platform. lji.io
Marigold is the messaging and loyalty solutions platform dedicated to helping companies find their people, really get to know them, and turn them into superfans. From email marketing and in-app messaging to loyalty programs, referral programs, gamification, and personalization, Marigold provides a full range of solutions that support every stage of the customer lifecycle, helping brands cultivate relationships that drive business growth.
Today, Marigold brings together Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent, and Vuture under one umbrella, helping 40,000 brands provide highly personalized customer experiences at scale.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about. meetmarigold.com
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer. bloomreach.com
Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Guided by insights from advanced research and practical commercial application through the Bond Behavioral Institute, and enabled by technology through its proprietary cloud Synapze platform, Bond serves clients globally with customer experience and loyalty solutions—enabling brands, customers, employees, partners, and the communities they serve to experience the benefits of growth. Headquartered in Toronto, Bond has more than 800 people and eight offices across North America and Europe.
Capillary Technologies is the global leader in customer loyalty and offers an end-to-end customer loyalty platform that provides a comprehensive view of consumers, and unified, cross- channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.
Exchange Solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and B2B businesses, enabling them to build deeper and more profitable engagement with their customers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various industries in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Indochino, Suncor and Bealls. exchangesolutions.com
The Fuel Rewards® program is the premier national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump. PDI Technologies powers and runs the Fuel Rewards® program that serves more than 30 million members and has helped them save over $2 billion on their fuel purchases to date. As a national coalition loyalty program, Fuel Rewards® members earn rewards on everyday purchases from a variety of retailers and can redeem cents-per-gallon rewards at 12,000+ participating Shell locations across the United States. To learn more about the Fuel Rewards® program and to become a partner, visit pditechnologies.com/expand-brand/fuel-rewards/
It’s time to reimagine marketing. To turn customer data into a brand differentiator. No matter the level of your marketing maturity, SAS can help you attract new prospects, deliver superior customer experiences, and strengthen brand loyalty. SAS provides powerful, scalable analytics and advanced AI and machine learning that deliver valuable, out-of-the-box insights. Marketing organizations can extend customer data activation, accelerate and automate marketing planning, create meaningful, profitable customer journeys and measure the impact of marketing activity across channels, devices, and points in time. SAS gives you the power to know. Learn more at sas.com/ci.
TransUnion enables marketers to run and strengthen their programs in a rapidly changing consumer and regulatory landscape. Our identity graph and connectivity enable a better understanding of consumers; fast and economical omnichannel campaign activation; and incrementality measurement across channels. We simplify operations and protect consumer privacy by bringing native app solutions to your data cloud environments. Using our privacy-first technology, marketers can measure attribution at a publisher level – including walled gardens. In parallel, we enable publishers, including RMNs, to measure ROAS and incremental lift of their offsite media for their advertisers. transunion.com/business
Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. attentive.com
Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution. We accelerate customer engagement and loyalty by helping you leverage your customer data to deliver personalized messages in the right channel at the right time in the customer journey.
We’re experts in personalized marketing. We help brands build relationships with customers to increase customer acquisition, build loyal customers, and increase CLV, all while leveraging our custom technology solutions to find efficiencies and reduce overall marketing costs. Our custom-built reporting is delivered when and how you want it, so you’ll always have the data you need at your fingertips. While we can integrate and work with any platform, existing or new, we also offer our CDP and Loyalty platform, Intuition, which is completely customizable to your strategy and business goals.
Our multichannel execution services include personalized, variable direct mail printing, mailing, and tracking, SMS and email strategy and execution, as well as in-store signage, fulfillment, and custom-branded web-to-print portal, Brandwise, which is ideal for brands with multiple locations so you can better control your inventory as well as your brand standards. baesman.com
Blue Boat Data is an enterprise intelligence platform designed for the business context of your data.
Built by a seasoned team who’ve spearheaded in-house data and analytics functions for global brands, alongside technologists at the forefront of data and AI innovation.
Our Smart Data Layer (SDL) is designed to solve the persistent complexities faced by companies as they strive to maximize value from their data. The SDL is built on deep domain knowledge of the direct-to-consumer space and modular by design. Solutions range from transforming raw data into business ready metrics to machine learning-driven customer segmentation. The platform can reduce the time analysts spend wrangling data by 70 - 80%.
We're passionate about discussing your data and analytics needs and partnering to deliver solutions. Blue Boat Data
Breinify is pushing the possibilities of personalization and redefining what it means to deliver a relevant and personalized digital experience for consumers. Trusted by leading D2C marketers across eCommerce, retail, grocery, CPG and more, our data-driven AI solution makes strategic personalization easy across any channel, content, and customer. Our solution excels in predicting and making intelligent decisions efficiently, delivering an unique experience for each individual consumer in real time and yielding measurable results within weeks. breinify.ai
Bridgetree delivers outcomes quickly by applying unique intelligence to execute proven marketing programs, built on over 28 years of success for our clients. Our solutions drive customer acquisition and retention through life event, competitive conquesting, and CRM strategies that generate sales and profit at scale.
We make marketing simple, by making the hard parts painless.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
IDI is the leading provider of AI-powered consumer identity resolution and intelligence. Based on our proprietary cloud-native technology and expansive consumer identity graph, our marketing solutions harness the power of data fusion to enable our clients to better know and interact with their audiences. IDI provides vital marketing services to retail companies including contact data verification, data enrichment, consumer segmentation, identity resolution, and data monitoring.
Visit https://www.ididata.com/solutions/idimarketing/ to learn more.
Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction. We deliver the technology and data capabilities to help retailers innovate, grow, and stay ahead of the competition in today’s digital world.
By harnessing the power of our real-time, anonymized, and aggregated transaction data, powerful software platforms such as SessionM (loyalty), Test & Learn (analytics), Dynamic Yield (personalization), and wealth of expertise, we empower retailers to discover new retail insights and opportunities, recommend targeted actions and predict results, improve performance over time, and execute programs and campaigns at scale. Our services drive efficiency and value and help customers make smarter decisions with better outcomes.
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, Europe, and Asia, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Annex Cloud is the worldwide leader in technology that transforms customer loyalty experiences for global enterprises. Powered by the comprehensive, agile and scalable Loyalty Experience Platform™, Annex Cloud customers capture and act on zero- and first-party data to seamlessly engage, recognize, reward and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy. More than 125 integrations with market-leading technologies enable consistent, personalized, omnichannel experiences. The SaaS-based platform is highly configurable, eliminating the need for costly, time-consuming development. And it's easy to replicate and customize programs across multiple regions and brands. Learn more at annexcloud.com.
As a trusted partner for more than 30 years, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world’s most successful brands. With a strategy-led, technology-enabled approach, Kobie is consistently named an industry leader by Forrester with a mission of growing enterprise value through loyalty for clients.
Reaching more than 330 million consumers through loyalty, Kobie’s solutions are robust, but our philosophy is simple. The thoughtful design of proven solutions coupled with extensible, scalable, and configurable technology leads to a seamless customer experience. We bring strategic tools and frameworks to design programs that deliver results, and leverage our proprietary technology, Kobie Alchemy® Loyalty Cloud, to deliver and measure loyalty experiences. To learn more about partnering with Kobie, visit www.kobie.com.