Brand Insights
This webinar, part of the CRMC Webinar series, features Chelsea Martin, Loyalty Marketing Director at Victoria’s Secret, and Marie DeLeo, Director of Strategy at Kobie, as they discuss how brands can leverage consumer validation research with other strategic tools to set the foundation for loyalty success.
Loyalty in the book category has a steeped history that is known in most major markets around the world, but it's the success of the independent used booksellers that we don't often hear about. This latest webinar in the CRMC Webinar Series comes to us right before CRMC 2024 in a few weeks and features Thriftbooks and SheerID. Thriftbooks is the largest independent web-based used bookseller and their VP of Sales & Marketing, Barbara Hagen, is with us and SheerID's VP of Product Marketing, Bill Schneider, to both share in the successful loyalty rewards program they've introduced to readers and teachers, in particular with its unique and relevant rewards and redemption experience. We cover Revolutionizing Rewards: The Currency of Customer Loyalty in this latest webinar of the series.
This edition of the CRMC Webinar Series features AMC Theaters and Kobie. Staying at the top of the entertainment game as people changed the way they consume movies over the past decade was a big enough challenge for any business to face. But this thing called the pandemic presented unprecedented obstacles. The way AMC Theaters confronted these obstacles and created new customer-facing solutions with its partner Kobie is one of the best stories we have heard from the past two years.
You might be surprised by this, but did you know that today’s consumers interact with brands across a mix of 20+ channels, on average? The result is that many companies serve countless messages across multiple channels but often overlook channel management and optimization. This can lead to ad waste, bad customer experiences and low ROI – not to mention inefficient application and use of marketing budgets.
The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and relaunched its XPLR Pass loyalty program. While the brand already has a passionate customer base from the streets to mountain passes and college campuses, TNF wanted to build on a strong loyalty program foundation and set out to deliver innovative moments, rewards, and experiences that turned loyal customers into brand fanatics.
In an effort to fight through market saturation, brands are continuously exploring ways to enhance customer experiences and drive loyalty expansion. In this webinar, hear from experts at Amperity and Tapestry on how first party data helps to uncover customer insights, enhance personalization, and ultimately drive deeper engagement amongst a customer base.
In this episode of the CRMC Webinar Series, hear from Lakeshore Learning Materials on how they helped PreK-12 teachers who faced a unique challenge during covid of engaging students within the digital environment.
Lakeshore shared how they overhauled a 20-year-old legacy loyalty program and crafted a customer-centric retention strategy by leveraging the SessionM platform and listening to customer needs.
With high-performing loyalty incentives and clever SMS campaigns timed around live Pay-Per-View events, Worldwide Wrestling Entertainment has crafted the perfect plan to drive valuable actions from their most engaged fans. Listen to this webinar to hear how WWE stars, Peggy Waldo and Nathan Lindsey, discuss their success and journey with Katie McKeever, yotpo, and Bill Hanifin, The Wise Marketer. Take away actionable tips and tricks on how to use SMS to activate your own passionate fanbase!
The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let's face it, beauty is personal and therefore the best source of data is data that is direct from the consumer themself. What's their skin type, their skin tone, their skin sensitivity? e.l.f. knows that the key to unlocking loyalty is to truly understand what matters most to their customers. Please join Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, as they discuss how creating a better consumer experience that focuses on zero party data allows both e.l.f. and their customers to win.
Did you know that research firms Forrester and Gartner estimate that in 2022, companies will be spending two trillion dollars on digital transformation? In this episode of the CRMC Webinar Series, join Shannon Conmy, Customer Relationship Marketing Manager at Christy Sports, to learn all about the outdoor recreation leader’s digital transformation journey. Shannon will be joined by Jonathon Schlafer, Customer Success Team Leader at Optimove, to share the core pillars and strategies that drove a successful transformation at Christy Sports and how it can help you navigate the road to a distinctive digital brand experience with an ever-growing digital footprint.
According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make use of those insights. Learn how global CPG giant Reckitt is transforming their approach to customer-centric engagement and loyalty at a global and local level to drive acquisition, conversion, and retention. Reckitt is driving toward this goal not by leading with their products, but by prioritizing their customers' true emotional needs and concerns.
Few fans are as avid and dedicated as NASCAR fans. With the help of Incendio and Capillary, NASCAR set out to create a novel loyalty program recognizing the passion of NASCAR’s new and seasoned fans through community, engagement, and fun at the track and at home experiences. Join Donald Baal, Joe Doran and Jenn McMillen, hosted by Bill Hanifin, to discuss how the program was designed and the program’s goals.
Learn more about why machine learning is a must for CRM teams today and how the Sally Beauty team integrated it into their strategy to improve customer experience and achieve business goals.
Learn more about how Allen Edmonds adapted a true customer-centric approach during the COVID-19 crisis.
In this recorded webinar, you’ll hear from experts at Epsilon and rue21 on how to patch up your customer profiles and use data to completely transform your marketing.
By implementing a digital identity solution, Arhaus was able to recognize the products that were being viewed or carted, create an audience with mailing addresses, and then mail a physical catalog to them. The results speak for themselves: Arhaus was able to build new target lists, which performed 46% better in responses and 63% better in dollars.
Learn how Quad, a leader in integrated and creative marketing solutions, which developed a strategy that helped MYMOVE™ improve formats and personalization to increase consumer engagement and optimize its technology and processes.
The brands competing in "Everyday Spend Retail" represent the heart of the consumer household budget. Learn what these brands do to assess their loyalty investments and get the right ROIs for profitable loyalty and consumer engagement investments
Listen to Michele Fitzpatrick, Acxiom’s Retail Strategist, Sheila Colclasure, Chief Global Digital Responsibility and Public Policy Officer, IPG Kinesso, and Carlos Melvin Chief Global Privacy Officer for Starbucks as they share practical ideas for engaging with the post-pandemic consumer while keeping data trust in mind.
Hear from Google and imimobile as they discuss how customer expectations and behaviors have shifted, what technologies, such as NLP & AI, new messaging channels and chatbots, are poised to shape the customer experience.
In this live webinar hosted by Bill Hanifin, CLMP from The Wise Marketer, Sean Claessen from Bond and Phil Rubin, CLMP from rDialogue, will join Lisa Regelman from Peet’s Coffee and Matt Warren from Panera Bread, in a lively and insightful discussion about their journey through the crisis and what the future looks like for consumers, employees, and the retail experience.
Hear from Liz Owens, VP Marketing at Paper Source, and Yoav Susz, VP Revenue at Optimove, in recent webinar titled Case Study: How Paper Source Tripled Growth in Times of Crisis. The webinar took place on September 29th at 1PM EST and dives into the details of Paper Source’s success story of how they tripled their growth during COVID-19 utilizing Optimove’s CRM platform.
